If you are a Web Agency or a Communication Agency, or simply a freelance developer, you certainly have many sites to manage. Choosing to become a Hosting Reseller, that is, a reseller of hosting and web services, for your clients is definitely a strategic choice for your business.
A strategic choice is not necessarily the one that will make you soar and increase your revenue by a couple of zeros, but if made with the right precautions it can certainly change the way you work and can allow you to earn much more.
What do you need to become a reseller host in Italy to really give a boost to your business?
Let’s go through them together.
How to choose the right provider to become a Hosting Reseller
The quantity of technical skills necessary to publish and maintain an online project are multiple and each one materializes into a long series of tasks to fulfill in relatively brief time.
The first tip is to beware of web-panels that make you do everything with just two clicks: it’s true that most websites will work with “default settings”, but why settle for that?
Every web project is different, for this it is indispensable to choose a hosting that offers a personalized service, that values your work and the project you have realized for your client, and that can grow “on request” together with him when he will finally succeed.
Ne consegue che se vuoi diventare un reseller hosting e non possiedi tutte le competenze necessarie per gestire il servizio, oppure non hai tempo per eseguire tutte le relative task, sicuramente avrai bisogno di trovare un provider che possa fare operazioni al posto tuo o dei tuoi collaboratori.
If I alternatively had to hire a technician specialized in “hosting,” how much would it cost? We are in Italy, so it is a rhetorical question because the answer is always the same: an avalanche of money!
If instead you entrust an external specialized partner to handle it, you could save an enormous amount of time having someone else do everything who, being specialized in this sector, has many more competencies and professionalism, so you can dedicate yourself to realizing your product to the best of its ability.
Here’s why we at Hosting 4 Agency have organized ourselves to do it all: you just need to tell us what you need and we will prepare the services for you, whether pre-development, post-development, totally customized and made-to-measure. As we like to define ourselves, a tailor-made hosting.
Sarà sufficiente scriverci e troverai tutto configurato “come piace a te”, ci basta poco per conoscere e memorizzare le esigenze dei nostri clienti così che possiamo far risparmiare loro un sacco di tempo.
How to avoid the classic hosting management issues
Solitamente chi ha necessità di gestire hosting di più siti lo fa principalmente in due modi: o subaffittando porzioni di macchine virtuali o macchine virtuali dedicate di altri tuoi fornitori, oppure decide di gestire per conto dei propri clienti spazi su grossi provider come Aruba, Siteground, OVH, Host.it e simili.
In both examples, in case of problems the responsibility for these will be that of who assumes the burden of technically managing the servers.
In other words, if you, as I imagine, fall into one of these two categories when there is a technical issue (and it’s not a matter of “if” but of “when”), your client will take it out on you for having built the site for them and not with the provider you suggested or simply with whom you configured the hosting service for them.
In practice it doesn’t matter if your client is not paying you for the server space, the only person who will contact you will always and anyway be you and will cost you a lot of time, despite having chosen this option precisely to free yourself from these responsibilities.
And then, how to avoid these hosting management issues?
Simply you can’t if you continue to do everything on your own, opting for one of the two solutions described above.
The only way is to radically change approach and choose a partner that can help you with reselling and take the heat off when things are about to burn.
With the Hosting 4 Agency Partner program we provide you with a White Label service, that will allow you to tell your customers that you are the hosting provider, but in reality it will be fully managed by us, without you having to worry about more.
What does one need to know to be a good reseller hosting?
The necessary operations to start and manage a web project are many:
- domain registration
- configuration of DNS
- preparation hosting services and create web package
- preference email services and mail creation
- user-generated FTP
- database services predisposition
- user-generated MySQL
- installation CMS
- after the development you will then have to publish the site
- attach to search engines
- post-publication performance analysis and SEO optimization
If you want to do traditional reseller hosting (one of the two cases described in the previous paragraph), you must necessarily know how to perform every single operation listed above.
A less that you decide to entrust a partner who can perform all these tasks for you while you focus on other things, there aren’t such partners around. The good news is that Hosting 4 Agency was born precisely because this type of partner was missing for Web and Creative Agencies, which today is almost a “chimera” in the way web services are offered to agencies.
Further information to know when you’re a reseller host is how to manage assistance requests from the provider.
Have you ever had a problem with your current hosting and been unable to contact it in any way? Definitely YES, because that’s what many of those who have become our customers confirm, and as we ourselves have experienced on our skin, this is a very common issue.
Otherwise, the online hosting provider once they have done their job (renting you a web space) are done and any future issues are yours and not certainly theirs.
Imagine if the problem were serious and urgent… think about what could happen if your client’s website, perhaps an e-commerce that receives many daily orders, were to crash because the server “went down” (a technical term always effective for these situations)?
Every moment your customer is losing money and you don’t know how to fix it quickly… a tragedy!
To be a good reseller what needs to be done is to know how to handle these situations well, the problem is that to reach this level of competence it is necessary to have been doing only this work for years.
For your luck, we at Hosting 4 Agency have exactly this type of experience, years that we manage the hosting of thousands of websites and we know how to handle every provider and every situation, also because we can say to have seen them all (or almost). In other words, our hosting service is complete with a whole series of assistance services that will allow you to do reselling without necessarily having to know how to handle certain situations.
Just to give you an example of what we consider as “Good Hosting Service”: if one of your clients should need remote assistance for the configuration of their email box on their computer, we can do it on your behalf, without any problem, because we are organized to do so.
So doing your customer will perceive that you are solving a problem for them and giving them top-notch assistance even for these trivialities that to him have immense value.
So does reselling hosting make sense?
The basic answer is “yes,” but only under certain conditions. Without a good partner who can fully understand the needs of an agency like yours, reselling becomes merely a nuisance. Problems increase, costs rise, and profits inevitably decline.
If you are really considering becoming a hosting reseller, don’t jump in headfirst making the same mistake as many agencies. At Hosting 4 Agency, we can help you truly profit from reselling hosting and lifting yourself out of a sea of technical problems you won’t have to think about anymore.
The first step is simply to try our service for free, in very short times and without costs you can feel our service and understand actually how useful intelligent hosting management could be for you.
Contact us now to get 1 Month of Free Trial on a Site of Your Choice and we will give you all the necessary information.
The satisfied customer is the best business strategy
— Michael Le Boeuf
